Music streaming now has more paying subscribers than Netflix

Music Business Worldwide:

According to a recent report from the much-respected Midia, there were 100.4m people paying for music streaming subscriptions at the end of 2016.

The company’s Mark Mulligan estimates that around 43m of these were subscribing to Spotify, with 20.9m signed up to Apple Music, 6.9m to Deezer, 4.5m to Napster and just 1m to TIDAL.

The rest of the 100.4m subs were made up of other services, suggest Midia’s numbers.

And:

Meanwhile, Netflix is currently forecasting that it finished 2016 with 87.8m paying subscribers – a 24% jump on its Q4 2015 number (70.8m.)

Both are still growing by leaps and bounds, but music streaming, at the moment, is growing more quickly.

Here’s a link to the original streaming report from Midia.