Big rise in UK App Store prices following Brexit exchange rate fluctuations

Benjamin Mayo, 9to5Mac:

Apple is rising the prices for apps and in-app purchases in a few countries following changes to exchange rates and taxation policy, with customers in India, Turkey and the United Kingdom to see price increases.

In the United Kingdom, one of Apple’s largest markets, app prices are rising up more than 25% following the weak pound exchange rate after the Brexit vote. An app sold for $0.99 in the US will now cost £0.99 in the UK, up from £0.79.

That is an increase of about 25% and similar rises will be seen at every price tier when the changes hit the App Store in the coming days. A Tier 2 priced app now costs £1.99 in the UK up from £1.49. An In-App Purchase that previously cost £7.99 will now be priced at £9.99, like the ‘All Worlds’ upgrade for Super Mario Run.

Interesting post. Read the comments. This obviously runs much deeper than an App Store price rise.