Jimmy Iovine on Apple Music and original TV and movie content: “We’re fighting free.”

For background, start with this post from last Thursday, which digs in to a Wall Street Journal report that Apple has big plans for original TV and movie content.

Jimmy Iovine added more, speaking to reporters. From the Hollywood Reporter:

“If South Park walks into my office, I am not going to say you’re not musicians, you know?” Iovine continued when pressed about the report. “We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”

And:

Iovine said the hope for Apple is that it will be better able to compete with streaming music competitors like Spotify and Pandora, which are largely free for users: “We’re fighting ‘free.’ So a simple utility where, ‘here’s all the songs, here’s all the music, give me $10 and we’re cool,’ is not going to scale.”

Interesting point. Apple is fighting free, needs to raise the value of their offering to make Apple Music a compelling value.