Gartner: By 2019, 20 percent of smartphone interactions will be via VPAs (like Siri)


Advances in various technologies will drive users to interact with their smartphones in more intuitive ways, said Gartner, Inc. Gartner predicts that, by 2019, 20 percent of all user interactions with the smartphone will take place via virtual personal assistants (VPAs).


Apple’s Siri and Google Now are currently the most widely used VPAs on smartphones. Fifty-four percent of U.K. and U.S. respondents used Siri in the last three months. Google Now is used by 41 percent of U.K. respondents and 48 percent of U.S. respondents.

Interesting that Apple has not joined the Amazon Echo and Google Home party. The trend for voice is clearly rising. Though my Apple Watch is always listening, there is a core difference between Siri and Echo/Home. While both are always on, Echo and Home are more traditionally conversational. I ask about the weather and a voice responds, all without my having to tilt my watch to look at the screen or pull my iPhone out of my pocket.

Will Apple go this route?