Bloomberg:

The next frontier in digital advertising may be your car’s windshield.

Automakers, technology companies and glass manufacturers are teaming up to turn the display that graces the front of an iPhone into the windshield of a car — one that can show ads, directions and vehicle information to the person behind the wheel.

The advent of connected cars is creating a new sales battleground, and using a vehicle’s windshield may be the next way to pitch more products and services to consumers.

The closer we get to self-driving cars, the more inevitable (unfortunately) this will become.