The Mac is in the back seat, especially the Mac Pro

Mark Gurman, Bloomberg:

Interviews with people familiar with Apple’s inner workings reveal that the Mac is getting far less attention than it once did. They say the Mac team has lost clout with the famed industrial design group led by Jony Ive and the company’s software team. They also describe a lack of clear direction from senior management, departures of key people working on Mac hardware and technical challenges that have delayed the roll-out of new computers.

Combine this with Tim Cook’s response to employees in an internal memo:

“Some folks in the media have raised the question about whether we’re committed to desktops,” Cook wrote. “If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.”

It’s not that I am worried. It’s more that I recognize that Macs are in the back seat now. Especially the Mac Pro.

Letting the Mac Pro languish is shortsighted thinking. As I’ve said many times, Apple developers are foundational to Apple’s success. Inside Apple, developers are building the secret future. Outside Apple, developers are building the apps, macOS and iOS, that bring life and revenue to the ecosystem. Make sure those developers have the best tools possible so they can do their work efficiently and effectively.

And don’t let elegant design be a bottleneck for the Mac Pro. The Mac Pro need not be retail store pretty. Just make it powerful as can be, let me add memory and drives, swap out video cards, VRAM, GPUs, SSDs and the like for third party options, and get it to me ASAP. It can be ugly or plain, just not loud. As long as it runs the latest macOS and is compatible with all the major power tools, like Final Cut Pro, Logic, ProTools, Xcode, Photoshop, etc.