Super Mario Run breaks records with 40 million downloads in its first 4 days

Techcrunch:

Nintendo has confirmed what we all knew was likely – Super Mario Run got a lot of downloads at launch. The company says that the app was downloaded over 40 million times during its first four days on the App Store, which breaks records for Apple’s mobile software shop. Previous third-party estimates suggested the new game was on track to topple Pokémon Go’s previous early performance and approach the 40 million mark, but this official number confirms it.

Apple SVP of Marketing Phil Schiller is quoted in the release, confirming that the game broke a record for App Store downloads during its initial few days of availability.

While this is surprising to absolutely no one, it will be interesting to see how Nintendo keeps the momentum going.