Neil Cybart, Above Avalon:

It feels like cracks are forming at Apple’s edges. The company is straining to push out hardware updates. Supply issues are getting worse. Apple is reportedly moving away from selling beloved products like stand-alone displays and wireless routers. Meanwhile, Microsoft, Amazon, and Snap are gaining buzz with new niche hardware while Apple appears to be hanging back and resting on its laurels.

Something feels off with Apple, and the blame is increasingly pointed at Tim Cook. I suspect these feelings are a result of Cook betting now is the time to milk the iPhone. Apple is doubling down on the iPhone to build one of the world’s most formidable tech ecosystems, and few are taking notice.

Not sure I agree with the title here. The term “milking” gives a sense that Apple is spinning its wheels, doing nothing but sucking every bit of juice it can get out of the iPhone line. But if you read the rest of the article, it’s clear that this is all about expanding and fortifying the iPhone ecosystem, something Tim Cook has done spectacularly well.

Thoughtful read, well worth the time.