Reuters:

Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc Chief Executive Tim Cook told Reuters.

Responding to an email from Reuters, Cook said the gadget’s sell-through – a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves – reached a new high.

“Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook wrote.

While Apple may be straying into Amazon territory here (Amazon famously reports “amazing” sales of the Kindle without actually saying how many they’ve sold), it’s still good news that Apple is very happy with the sales figures of the Apple Watch,