Marco della Cava, USA Today [WARNING: AutoPlay, Grrr]

Apple CEO Tim Cook rocks in his chair as he meets the question with an unyielding gaze.

“Of course corporations should have values, because people should have values,” says the soft-spoken tech leader, who has been vocal on a range of civic issues, from gay rights to privacy rules. “And corporations are just a bunch of people.”

Cook met with USA TODAY to discuss the company’s expanded corporate partnership with (RED), the 20-person organization founded by U2 singer Bono that has had an outsized impact on those suffering from HIV/AIDS by providing life-saving medicines.

This is a pretty interesting article, digging into both RED’s impact on HIV/AIDS sufferers and Apple’s position in the emerging political reality.