Ken Segall:

Is it my imagination, or has Apple been unusually active in the ad department lately?

Taken together, the company’s latest spots offer some hope for its advertising future — and then a warning as well.

Here are the ads, with a few observations to go with them.

I always like Segall’s take on Apple’s ads. I don’t always agree with him (I think “Frankie’s Holiday” is too saccharine and “Bulbs” doesn’t pay off the way it should) but with his depth of experience with advertising in general and Apple in particular, he’s definitely someone who’s opinion I respect.

And we both agree the Drake ad is lame.