TidBITS:

If you’ve been feeling as though Apple’s heart isn’t in moving the Mac forward these days, you’re not alone. The new MacBook Pro models have taken widespread criticism, Apple has provided no roadmap for the future of its desktop Macs, and most recently, the company eliminated the position of Product Manager of Automation Technologies, presumably seeing it as unnecessary. High-end creatives have despaired about Apple’s lack of attention to their needs, and the mood among many of the consultants and support professionals at last week’s MacTech Conference was downbeat.

So what could explain Apple’s increasing marginalization of the Mac, particularly in the pro market? The culprit is clearly the iOS platform, and the iPhone in particular. But the reason why it’s happening has more to do with a structural fact about the company that Apple will have to change if the Mac is to get the attention it needs to thrive.

Those of us who “love” our Macs or need them to make a living certainly have trepidation with the seeming lack of direction Apple is showing with the Mac. I don’t think it’s all doom and gloom or that the Mac is going away any time soon though.