Tim Cook’s email to Apple employees after presidential election

Tim Cook sent out the following email to all Apple employees last night:


I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world — regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward — together!



Good words.

  • The Cappy

    Classy response.

  • satcomer

    Basically he was telling the employees to be calm, we will work things out!

  • chjode

    We got a similar message yesterday at work. I read it as “shut up and get back to work.” Something tells me that there would have been no message had the other candidate won in such a close election.

    • EVula

      Probably because the other candidate didn’t talk about banning an entire segment of the population based solely on their religion, or called everyone from a certain country criminals, or picked a homophobic VP, or had the support of numerous hate groups.

      That might have something to do with the reactions. Just a hunch. 🙂

    • And that says a lot about how the next four years are going to go. Or dare I hope two years? Normally, the American people have always split the government so that the party controlling the white house doesn’t control both chambers of the legislature. But these are not normal times.

  • Tim Cool, always on the high road.