Beware: Fake versions of retail iPhone apps surging before holidays

New York Times:

Hundreds of fake retail and product apps have popped up in Apple’s App Store in recent weeks — just in time to deceive holiday shoppers.

The counterfeiters have masqueraded as retail chains like Dollar Tree and Foot Locker, big department stores like Dillard’s and Nordstrom, online product bazaars like Zappos.com and Polyvore, and luxury-goods makers like Jimmy Choo, Christian Dior and Salvatore Ferragamo.

And:

“We’re seeing a barrage of fake apps,” said Chris Mason, chief executive of Branding Brand, a Pittsburgh company that helps retailers build and maintain apps. He said his company constantly tracks new shopping apps, and this was the first time it had seen so many counterfeit iPhone apps emerge in a short period of time.

Amazing to me that these have made it through the oversight processes of the App Store and the various retailers being spoofed. This the new normal?