The NYT buying Wirecutter and Sweethome is so much more amazing than you think

15 Minutes in the Morning:

From all I’ve read, it sounds like Wirecutter and Sweethome were steadily increasing their revenue over the years as the ad-supported content business has been slowly burning down. Brian doesn’t lose money if readers use ad blockers to protect their bandwidth and security. His team of writers are paid well for their work. Even the NYT is reporting losses year after year from advertising so it’s a smart move to bring Brian’s sites into the organization and explore other options to support great tech journalism.

I don’t think anyone gives Brian the credit he deserves

I think the sites are amazing, using them on a regular basis, but I don’t think the sale itself is. Actually, the sale makes me worry what The New York Times will do to make changes to suit itself, rather than its readers.