Apple going “places nobody thought were possible”

The Economist, on Apple opening an App Academy in a tough, but emerging, Naples neighborhood:

“We go to places nobody thought were possible”, explained Lisa Jackson, vice president of environment, policy and social initiatives at Apple, at the inaugural event. Naples lags far behind northern Italy for transport and digital infrastructure, and criminality is rife. The Camorra, a mafia gang, runs one of the biggest drug-trafficking enterprises in the world from the city. The neighbourhood in which Apple has opened the academy (it is located inside a new campus of Federico II University) used to be more dangerous. “We used to see our friends die on the ground,” recalls Davide Varlese, a cousin of Mr Ciarravolo. But things have improved over the past decade as authorities have clamped down. At least the Camorra doesn’t come asking for money in bars any more, locals say.

The draw for Apple is the engineering program at the university.