Safari home page changing to Apple start page

When I fired up my Mac this morning, my Safari home page had changed to Apple’s start page. I asked around and this appears to be happening to other folks as well.

This is certainly good marketing for Apple, as every new Safari page opens as an ad for iPhone 7, Apple Watch, etc. But I set my home page up the way I wanted it. Not sure if this is an intentional move on Apple’s part or, perhaps, just a bug, a reset of the home page. But it happened without my installing anything new on my computer. And it is happening to others, though not to everyone.

If this happened to you, please ping me on Twitter.

Interesting.