Tumblr brings Live Photos to the web

With the teaser headline, What happens next? Click and hold to find out!, Tumblr brought Apple’s Live Photos format to the web.

Whenever you see that famous Live Photo icon, click and hold to make them swing.

Tumblr was the first third-party app to support Live Photos—you could even GIF ’em. Now we’re the first to support them on the web. And! We’re open sourcing the javascript library for any webmaster to use: GitHub and npm.

Also interesting:

We’re also working on an Android version for you.