Why Silicon Valley is all wrong about Apple’s AirPods

Chris Messina:

Apple doesn’t give a shit about neckbeard hipsters who spent thousands of dollars on expensive audiophile gear that rely on 100-year-old technology to transmit audio signals. They’ll readily drop them faster than Trump drops facts to make an argument in a televised debate.

Apple is securing its future, and to do that, it must continue to shrink the physical distance between its products and its customers’ conceptions of self. The ᴡᴀᴛᴄʜ came first, busting our sidekick supercomputer out of our pockets and onto our skin. Apple’s next move will put its products literally within earshot of our minds.

This is no accident.

Good, funny read about the perception of Apple’s new AirPods.