In the middle of Jason Snell’s iPhone 7 and Apple Watch Series 2 writeup is this nugget:

One pulled tab and the plastic wrap around the iPhone box unravels. Inside there’s a little paperboard package that features the shockingly tiny Lightning-to-3.5mm adapter, pinned like it’s smiling at you, and on the flip side of the same bundle, your Lightning EarPods. It’s adorable, compact, and plastic free.

Follow the link (Jason’s writeups are always worth the trip), check out the image. Just look at that packaging design. And it’s all made out of recyclable cardboard. Apple is the Steph Curry of packaging.