Cincinnati Business Courier:

Cincinnati-based retail giant Macy’s Inc. signed a major deal with Apple to carry the iconic brand’s products in its department stores.

Macy’s president and incoming CEO Jeff Gennette said during a Goldman Sachs retail conference that Macy’s signed a deal with Apple to host an Apple store in its New York flagship Herald Square location. It will be the first department store to house an Apple store within its walls.

Macy’s will also be the first department store to sell the Apple Watch, a new version of which was released on Sept. 7, at more than 180 stores by the holiday shopping season.

This is obviously the first of many such deals to get the Apple Watch out in front of more consumers.