Wired:

Apple calls that shade Jet Black. We call it Batmobile black. Anish Kapoor black. None more black.

Whatever you call it, the glassy, murdered-out colorway is hands down the most eye-catching feature of the new, souped-up iPhone 7. In one of his signature process videos, chief design officer Jony Ive said Wednesday that Apple developed a whole new nine-step process to achieve the Jet Black iPhone 7’s high-gloss finish. That’s par for the course with Apple. The company’s manufacturing processes rely on no shortage of proprietary technologies, and finishing—the stage at which a product is polished up, literally and figuratively—is certainly one of them.

I don’t think Apple gets enough notice or credit for that last sentence. They’ve mentioned it several times – the idea that, if they need a particular process done and it’s not available, they don’t give up. They invent the process.