Ars Technica:

The new ceramic watch is the Apple Watch Edition, and all mentions of the gold versions have been scrubbed from Apple’s site. The company began downplaying the gold watches earlier this year, removing them from the main Apple Watch product page circa the iPhone SE launch.

The “reimagined” ceramic Apple Watch Edition starts at $1,249, roughly twice the cost of a stainless steel Series 2 and three times the cost of an aluminum Series 2 (the Sport branding also seems to have disappeared from the watches themselves, though it still applies to some of the bands). The Edition is still more expensive than the other models and is still intended as a sort of status symbol, but it is no longer the hulking monument to conspicuous consumption that it once was.

The gold Apple Watch was an interesting experiment. Apple will never say but I’d be curious to know how many they actually sold.