In case you weren’t certain how the New York Times feels about Apple

Here are a few bits and pieces from the New York Times this morning.

First, there’s this, from an article entitled, Apple Moves Toward a Wireless Future, One Tweak at a Time:

What was lacking in Apple’s product showcase was a new, can’t-miss hit. But if you like tweaks to products you may already have, the company had plenty to offer.

Or this dismissive line from Apple’s Latest: What You Really Need to Know:

An examination suggests that no upgrade is necessary unless you have owned your current iPhone for more than two years.

But my favorite is this, from an article entitled, What’s Really Missing From the New iPhone: Cutting-Edge Design:

The iPhone 7 doesn’t have a place to plug in headphones, but that is far from its worst shortcoming. The new device is an example of how Apple’s aesthetics have gone stale.

Did someone at Apple piss in their corn flakes?

I can certainly understand cynicism, judging new product with a critical eye. But this doesn’t feel objective at all. This feels judgmental, in the worst way. At the very least, the new iPhone 7 and iPhone 7 Plus, the new Apple Watch, and the rest of the wave of new tech from Apple provide food for thought, a sign of things to come, a core set of technological achievements that will move the smartphone industry forward, both by Apple and by the companies that are inspired by Apple.

This is fine work, the result of many millions of dollars spent and the late night, long hours efforts of many designers and developers. Is it all home runs? Very nearly. But even if you don’t think so, take the time to explore, with curiosity, and appreciate what Apple has achieved.

My 2 cents.