CNET:

Apple’s new iPhone 7 and iPhone 7 Plus were unveiled on Wednesday, and go on sale later this month. The company traditionally issues a statement about the record number of people who purchase the devices during the first weekend of sales, but this will no longer be the case.

An Apple spokesperson confirmed to CNET the Cupertino-based company will end the practice, but added that it has nothing to do with low demand or expectations.

“In years past, we’ve announced how many new iPhones had been sold as of the first weekend following launch,” Apple spokesperson Kristin Huguet said. “But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer preorder that we will sell out of iPhone 7.”

This will send the Tech Media into a tizzy but, as Apple says, they already know what their sales numbers will be.