Hey, Apple: It’s time to rethink iCloud

Macworld:

There’s no shortage of predictions over what Apple will discuss at its upcoming September event, but here’s one thing that the company probably won’t spend any time on, even though perhaps it should: iCloud storage.

Inevitably, when my friends and family talk to me about tech problems, iCloud is among the most prominent culprit in their tales of woes and frustration.

iCloud is a great idea – in theory. In practice, there are far too many issues for far too many people.