Microsoft’s new, tin-eared anti-Mac Surface Pro 4 ad

Microsoft recently released an ad titled What’s a computer? Just ask Cortana. The ad was a smart, sharp attack, a bit like the I’m a Mac ads of a decade ago.

Below is an ad that dropped yesterday, a direct comparison between the Surface Pro 4 and what appears to be a MacBook Air. This ad just doesn’t do it for me. I’m not a fan of the song, and the points are vague, soft. The phrase “lighter than air” seems (maybe) directed at the MacBook Air. But it might not be. To me, it’s all just a klunky jumble.