Apple sends out invite for September 7 iPhone event

Apple on Monday sent out an invitation for a special event to be held on September 7 at 10:00 am. This year’s event will be held at the Bill Graham Civic Auditorium in San Francisco, California. I will be at the event and will bring you all the news as it happens.

The September event has been focused on the new iPhone for a number of years now, so it stands to reason that this event will be all about the next generation device.

There has been speculation that new Macs will also be announced at this event, but I don’t think so. I’ve previously outlined my reasoning for thinking the company will not introduce Macs in September.

Screen Shot 2016-08-29 at 9.08.10 AM



  • Prof. Peabody

    Seems likely with all the sevens, that they will be (mis-naming) the next iPhone as “iPhone 7” after all.

    • Scott Edwards

      I really think that they’re just waiting until next year to name 4″ iPhone SE, 4.7″ iPhone, 5.5″ iPhone Pro

      • Jim McPherson

        Actually, I’m thinking that they’ll drop the i next year, and just call it the Apple Phone.

        • Scott Edwards

          That’s definitely a possibility as well, but it seems odd to drop a name as iconic as iPhone. Never know though.

    • EVula

      “…with all the sevens”? Eh? There are literally only two on the invite; one is just the headline stating the date, the other is just body copy reiterating what day the event is on.

    • Mike Stevenson

      Who cares?

    • you better get Cook & Schiller on the horn and let them know they’re blowing it (again! when will they learn and stop making so much money!?). I bet they’d love your valuable advice….barf

  • Caleb Hightower

    I’m pleasantly surprised its that early in September

  • rick gregory

    ok jim, yep/nope….. new Apple TV with 4k?

    • Nope.

    • rj

      I’d guess not yet.

      Practically speaking, I don’t think 4K is quite “there” yet – the files are absolutely enormous, there is very little content actually in 4K, and I suspect many customers don’t have the bandwidth to stream it. Also, 1080p is really good (and upscaled 1080p is even better). Most customers aren’t going to care about the difference.

      I know Roku and the consoles and other devices are starting to roll out of 4K devices, but I think Apple will wait a year before doing so.

      • rick gregory

        I’ll wait… I kind of want a new ATV to replace the 3 (or more accurately to take over from the 3 which I want to use elsewhere), but would hate to buy a 4 and in 3 months have a ATV 5 ship.

        While $150 isn’t a ton of money, I’d rather buy a 4k capable version not because I need it now but because I will want it when it’s available widely.

  • Dex Dexter

    That’s a lot of bokeh-glimmer in that image…

  • My thoughts. If there is no headphone jack it will be due to a waterproof/more robust phone. Camera usability/functionality should again increase. Look for a “tougher” more functional phone/form.

    With the ISP’s (consumer driven) emphasis on data over phone capability are we due for a truely “data centric” iPod Touch? Is “The Phone” ready to bite the dust:-)? Will a “Skype number” become the “next big thing”?

  • mirqamar

    What if the Macs are the One More Thing?

    • Wish in one hand, poop in the other. :/

      That would be nice though, for a Mac Pro – One more thing.

  • John

    “I felt a great disturbance in the Force, as if millions of voices suddenly cried cried out for MacBook Pros and were suddenly silenced. I fear something terrible has happened.”

    “Jim said ‘nope’.”

  • The out of focus highlights make me think it’s going to be an emphasis on the phone’s camera and the ability to shoot shallow depth of field. Hard to imagine with such a tiny sensor.

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    • It will be done with hardware/software. The dual camera system will allow the iPhone to determine depth of field for the image and software will allow you to adjust focus after the the image has been taken.