Ars Technica:

Airlander 10’s second test flight, which took place this morning, ended with the giant airship nosediving into the ground. The cockpit was damaged, but Hybrid Air Vehicles says the crew members are “safe and well.”

HAV told Ars that the flight lasted for 100 minutes and that it “completed all the planned tasks.” HAV said the incident was not an unplanned dealtitudinal craft-terrafirma conflict, but rather “a heavy landing” as the craft returned to Cardington Airfield.

Hard to describe this giant, ungainly looking aircraft’s end of flight as a crash. More like a bouncy castle coming to earth too rapidly.