Apple to increase investment in increasingly tough China

Reuters:

Apple Inc will boost its investment in China, one of its most important but increasingly difficult markets, and build its first Asia-Pacific research and development center in the country, Chief Executive Tim Cook said on Tuesday.

Apple’s new research and development center will be built by the end of the year, Cook told Vice Premier Zhang Gaoli, one of China’s most senior officials, according to the official Chinese state broadcaster.

It’s hard to overstate Apple’s desire and need to be successful in China. It has become one of, if not the most important market in the world for them.