Vindu Goel, writing for the New York Times:

In the primordial days of computing, IBM machines were so common inside corporations that there was a running joke in the industry: Nobody ever got fired for buying IBM.

These days, the same could be said about Apple. Even IBM is promoting Apple gear.

And:

For Apple, which is struggling to reverse declining sales of its iPhones and Macs and has seen overall revenues drop for two quarters in a row, the corporate market is a surprising bright spot. Sales of high-end iPads to business customers in particular have been strong. Nearly half of all iPads are now bought by corporations and governments, according to the research firm Forrester.

“Apple is stronger in the enterprise market with its devices than it is with consumers,” said Frank Gillett, an industry analyst at Forrester.

Partnerships with more traditional enterprise entities like IBM, Cisco, and SAP are starting to bear fruit. Tim Cook is definitely playing the long game.