The initiative is now prioritizing the development of an autonomous driving system, though it’s not abandoning efforts to designing Apple’s own vehicle. That leaves options open should the company eventually decide to partner with or acquire an established car maker, rather than building a car itself. An Apple spokesman declined to comment.
This is an option Shawn King has repeatedly said since rumors of an Apple car began. It’s certainly an appealing alternative for Apple if they could sell their software to car companies around the world.
Makes sense as a plan B since Apple would be designing this for their own car anyway. I’m still skeptical that automakers would parter with Apple as they seem to want to be doing their own thing (and are probably further along than Apple in this space).
Apple Insider had a report a few months back claiming Jony Ive was unhappy with progress and a hiring freeze was put in place. I wonder if he advocated for Bob Mansfield to take over from whoever was leading the project?
Apple should buy Tesla and make Musk the new CEO
Doesn’t make sense because (a) it is inconsistent with how Apple does things; (b) Apple won’t be able to control the hardware.
Right. Tim Cook is just going step aside.
What is software without the hardware?
Every time there’s an accident involving any car with Apple software, Apple will take the blame. And how much are you going to charge for the software?
Just no.
Well yes, of course he would, I mean look at how they are doing!
It’ll never stop amazing me the number of people who keep dredging out the same shit. Move on already.