With the wireless industry maturing, Verizon has been buying up internet and advertising technology companies, including AOL, and presenting itself as the best bet to take on Google and Facebook Inc. in mobile advertising. Yahoo has millions of users, a collection of websites including Flickr, Tumblr and Yahoo Finance and Sports and some useful digital-ad tech like Flurry and BrightRoll. Together with AOL, the new Yahoo under Verizon may have a better chance of competing in a digital ad market dominated by two big players.

It’s interesting to me that all of the companies Yahoo bought basically disappeared from consumer consciousness after the purchase. I’m not sure if Verizon can raise the profile of those companies or not, but it will be interesting to watch this play out.