iMore:

I know many super smart folks, folks who aren’t remotely Apple fanboys like Steven Sinofsky, who barely use their Macs (or Surface) but do use an iPad Pro.

I’m using my iPad Pro as my primary computer as well, and almost everyone I’ve shown it to has bought one. Yep, bought one … or tried to steal mine. Clearly, there are a lot of people who would buy an iPad.

So why aren’t the sales higher? I think iPad is suffering from the “TiVo paradox.”

This is one of the reasons why Apple created the retail stores – so customers could go in and try out the hardware and software. One of the downsides of devices like the iPad is they are “nice to have” not “I need that”. So the buying experience has to be experiential – that is, you have to try it before you buy it.