Here’s how people who block ads justify it: Convenience, control, and avoiding slow load times

Nieman Lab:

Here’s some good news and bad news for publishers losing sleep over the rise of adblocking: The good news is that most people don’t hate all ads. The bad news is that, no, they won’t turn off their adblockers, even if you beg them.

This is according to a new survey from AdBlock Plus and marketing company HubSpot, which quizzed both users and non-users of adblocking plugins on why they use (or don’t use) the tech.

I’ve said it many times, this is an issue the ad publishers have brought on themselves and, for the most part, we have little sympathy for them. But it’s going to cause a significant shift in the way all web sites monetize their offerings.