Advertisers set for a piece of ‘Pokémon Go’ action

Financial Times:

The developer behind Pokémon Go, the smash hit location-based mobile game that has dominated US and Australian app stores and sent Nintendo shares soaring 50 percent, is planning to allow retailers and other companies to sponsor places on its virtual map.

This should come as no surprise. But I wonder if it will actually be worth it for the sponsors? After all, even if the retail location is a stop for Pokemon, that doesn’t mean people will shop there. Wouldn’t they be more likely to move on to the next stop?



  • Brian Mauter

    Is Pokémon Go doing what Second Life couldn’t do?

    • For right now. We’ll see how the craze is going in a few months.

  • monkeyrun

    for restaurants, having a pokestop in the area is going to be a big deal.

  • Eugene Kim

    Well there’s this: http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html

    Also, what if a theme park set up a location within it’s borders a pokestop with rare rotating pokemon?

    • Mo

      “Nice theme park you got there. It would be a shame if you didn’t keep paying for our game’s attention.”

  • GS

    Good for discovery though.

  • Michael Savich

    It’ll work, at least somewhat. The core Pokemon games have been doing something similar for ages, with sponsored locations distributing rare Pokemon. Given the fact that companies kept buying into that, it makes sense that sponsored PKGO locations will be a similar success.

  • Next up, PokeAdBlockers.