Harley-Davidson will make an electric motorcycle in 5 years

Engadget:

Harley-Davidson wasn’t just fooling around when it showed off its electric Project LiveWire motorcycle. In a chat with the Milwaukee Business Journal, the bike maker’s Sean Cummings says that there will be an electric Harley within the next 5 years. That’s 2021, if you want to mark your calendar. He’s not giving any clues as to what this e-bike will entail, but it probably won’t resemble the 2014-era LiveWire.

Having said this, the very fact that Harley is planning a production e-bike is noteworthy.

For the riding community, this is going to be really interesting to watch. Electrics in general are the future and there have been a lot of attempts at electric motorcycles. I’ve test ridden the Zero Electric and it was an interesting experience. But, I’ve gone on record to say I think whatever electric bike Harley introduces will be a failure.

Harley’s customers don’t want electrics. Harley’s customers don’t want “small” bikes. I’ve talked to a lot of Harley riders and potential customers. None of them have any interest in an electric Harley. Low range, low speed, high price and no noise? Non-starter for that crowd. Harley will have a lot of work to convince potential buyers that an electric Harley fits with the company’s brand.