The app boom is over

Peter Kafka, writing for Recode:

If you are an independent app developer or publisher, you have probably known this for a while, because you have found it very difficult to get people to download your app — the average American smartphone user downloads zero apps per month.

But now even the very biggest app publishers are seeing their growth slow down or stop altogether. Most people have all the apps they want and/or need. They’re not looking for new ones.

Last month, the top 15 app publishers saw downloads drop an average of 20 percent in the U.S., according to research from Nomura, which relies on data from app tracker SensorTower.

Indie developers have known this for quite some time, but the falling numbers are making their way to the very top of the food chain, where the bread is buttered.

Makes me wonder if that is part of the motivation for Apple’s App Store shakeup.