Techinsider:

Siri is due for a big upgrade.

Apple now has the tech in place to give its digital assistant a big boost thanks to a UK-based company called VocalIQ it bought last year.

According to a source familiar with VocalIQ’s product, it’s much more robust and capable than Siri’s biggest competitors like Google Now, Amazon’s Alexa, and Microsoft’s Cortana.

“Wipes the floor” remains to be proven and we’ll likely see something announced at WWDC in a couple of weeks but this article points out that Apple develops “in private” for the most part. Those who doubt Apple’s AI efforts seem to forget that fact.