Apple considered buying Time Warner

iTunes and services chief Eddy Cue proposed the idea of Apple bidding on media conglomerate Time Warner at the end of last year, according to the FT.

I’m not really surprised by this. Apple is looking for ways to enter a tight market, perhaps a purchase would be the right way to go. By the sound of the story, it was only a suggestion–Apple looks a lot of proposals, but they don’t pull the trigger on all of them.

The report also said:

The report adds that Apple plans to ramp up spending on original content to “several hundred million dollars a year” in order to better compete with rivals like Amazon and Netflix, both of which offer a growing number of exclusive TV series.

This also makes sense to me.