Bentley’s Apple Watch app

Bentley Motors makes some finely crafted (and expensive) vehicles. Now they have an Apple Watch app that allows you to control your car’s settings.

Follow the link, watch the embedded video. I like the execution, just not sure I get the value of controlling the car from your wrist, since you’ll be using the app from the driver’s seat. Any Bentley owners out there? Want to chime in?