Apple Inc. is planning sweeping changes to its year-old music streaming service after the first iteration of the product was met with tepid reviews and several executives brought in to revive the company’s music strategy departed.
Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren’t public. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said. The reboot is expected to be unveiled at the company’s Worldwide Developers Conference in June. The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service. An Apple spokesman declined to comment.
Hallelujah. I wonder if the WWDC unveiling means a more robust Apple Music API. The existing API is pretty limited. Apple should take a look at the kinds of things you can do with SoundShare, which lets you collaborate on playlists (your friends can add songs to a common playlist), create a playlist with songs from different services (Apple Music/Spotify/Deezer), and see what your friends are listening to (Jim can see what music Slash is listening to, as opposed to scrolling through Slash’s marketing page).
Using the WWDC stage to show off a new Apple Music interface, with no new developer-specific goodies to share, would be like showcasing Drake’s music on the App Store page.
UPDATE: Some of the mentioned SoundShare functionality won’t hit the App Store until the new release, which (I’m told) should be live tomorrow (Thursday). Try it out. It’s free.