Apple plans sweeping changes for Apple Music


Apple Inc. is planning sweeping changes to its year-old music streaming service after the first iteration of the product was met with tepid reviews and several executives brought in to revive the company’s music strategy departed.

Apple is altering the user interface of Apple Music to make it more intuitive to use, according to people familiar with the product who asked not to be identified because the plans aren’t public. Apple also plans to better integrate its streaming and download businesses and expand its online radio service, the people said. The reboot is expected to be unveiled at the company’s Worldwide Developers Conference in June. The changes will be accompanied by a marketing blitz to lure more customers to the $10-per-month streaming service. An Apple spokesman declined to comment.

Hallelujah. I wonder if the WWDC unveiling means a more robust Apple Music API. The existing API is pretty limited. Apple should take a look at the kinds of things you can do with SoundShare, which lets you collaborate on playlists (your friends can add songs to a common playlist), create a playlist with songs from different services (Apple Music/Spotify/Deezer), and see what your friends are listening to (Jim can see what music Slash is listening to, as opposed to scrolling through Slash’s marketing page).

Using the WWDC stage to show off a new Apple Music interface, with no new developer-specific goodies to share, would be like showcasing Drake’s music on the App Store page.

UPDATE: Some of the mentioned SoundShare functionality won’t hit the App Store until the new release, which (I’m told) should be live tomorrow (Thursday). Try it out. It’s free.

  • JimCracky

    Streaming is not my cup of tea. Apple Music is certainly not my cup of tea. But According to Apple’s financials, they have 13 million subscribers in the first year.

    Ultimately they will carve out a business with this because of the installed iOS base. Spotify will run out of money.

    Hardly tepid

    • freediverx

      The day Apple stops caring about its users, relying instead on market dominance, will mark the official beginning of their decline.

  • ChuckO

    It’ll be interesting to see what the changes are. I don’t get all the complaints. The integration of owned music with Apple Music isn’t great but it’s a tough problem.

    Otherwise there’s the My Music tab and the For You tab and a search box at the top. What’s tough about that?

    I’d love to be able to rename Apple Music playlists that I download. If I get a bunch of Apple Music playlists I want the names to start with the band name not “Intro to…” or whatever else.

  • Caleb Hightower

    I’m afraid to get excited. Been so burned from iTunes. Feel punished for being an Apple loyalist.

    • Mo

      I’ve owned Apple products since 1990. I’ve pretty much always known that some of them weren’t meant for me, and others were too new to take seriously.

  • Moe Better 11

    The Sad thing is that Apple Music should have been a slam dunk, no brainer, better and decluttered version of iTunes. We could call it – SoundJam…

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