Typically, a doom and gloom article is much hand-wringing and overstated worry. But I’ve been watching this happen all around me. Om Malik, who is quoted several times in the article, lived through the demise of Gigaom last year.

“With each turn of the screw, people began to realize, viscerally, that this is what it feels like to not be in control of your destiny,” said Scott Rosenberg, a co-founder of Salon who left the company in 2007.

And:

In 2014, Gawker Media’s founder, Nick Denton, wrote a memo to his staff that admonished them for giving in too fully to the influence of platforms, which drove many of his company’s most popular stories. “We — the freest journalists on the planet — were slaves to the Facebook algorithm,” he wrote.

A disturbing read. Publishing is being pulled into Facebook’s orbit.