Mark Bergen, writing for re/code:

In its bid to raise its name in cloud computing services, Google nabbed a big-name customer: Apple. The iPhone-maker recently started storing portions of its iCloud and services data with Google’s cloud platform, according to sources familiar with the deal.

It’s a win for Google, which is gunning for larger companies as cloud customers. But it might be short-lived, as it looks like Apple is also simultaneously building out its own system to bring data stored on its millions of devices in house.

And:

For Apple, though, the deal might portend a move to cut costs ahead of creating its own cloud storage system. Google’s cloud team is in deal-making mode, aggressively seeking to bring in new customers to use its cloud services, and may have sweetened the deal — or been more willing than AWS and Azure to concede to Apple’s demands. (And Apple, if anything, is good at aggressive demand-making.)

Amazing to me that Apple hasn’t already solved this problem, given their goal of owning the entire stack.