Kanye West sent out this tweet yesterday:
> Please for all music lovers. Please subscribe to tidal!!! I decided not to sell my album for another week. Please subscribe to tidal.
Kanye is part owner of Tidal and plans to stream his latest album exclusively on Tidal, at least for the first week, in order to drive up subscriptions.
The strategy appears to have worked, at least in terms of getting people to download the Tidal app:
> Man thank you so so so much everyone for signing up to Tidal. Tidal is now the number one app in the world!!!
Indeed, the Tidal app quickly became the number one free download in the iOS App Store. The obvious question is, will these free app downloads translate into paid subscriptions? And if this strategy succeeds, will other high-demand artists continue the strategy of using demand for their music to steer fans to boutique music services?
As of this post, Tidal continues to sit atop the free app download chart.
Music I’ve purchased (even from Kayne West): zero
Kanye West? Never heard of him.
Here’s the issue — I signed up for Tidal so that I could listen to the new album under their free trial, but then immediately set it to auto-renew. If I buy it, I’ll just get it on iTunes when it comes out in a week and then promptly delete the app.
Pass.
Everyone should repeatedly download and delete the app, giving him false hope. Added benefit would be hearing him claim victory at the spike of downloads.
If Kanye is the only thing keeping Tidal going, Tidal is already dead.
So, if I’m hearing this right, we can refuse to subscribe to Tidal and Kanye will never release his album beyond Tidal? Hooray!
❝my .friend’s mate Is getting 98$. HOURLY. on the internet.❞….two days ago new McLaren. F1 bought after earning 18,512$,,,this was my previous month’s paycheck ,and-a little over, 17k$ Last month .,3-5 h/r of work a day ..with extra open doors & weekly. paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over 87$, p/h.Learn. More right Here;|232➤➤➤➤➤ http://GlobalSuperEmploymentVacanciesReportsWorld/GetPaid/98$hourly…. .❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2:❦2::::;|232………
Nice to have a bully pulpit.
Is Kanye broke, financially? What is this!? Begging….