Ken Segall:

In honor of the Super Bowl I’m setting the time machine back to 1985, when Apple ran its notoriously awful Lemmings commercial on that year’s Super Bowl.

Just twelve months earlier, Apple had stunned the technology and advertising worlds with its famous 1984 commercial, and Lemmings was meant to carry on the blockbuster tradition.

Instead, it was a dud of extraordinary proportions.

But what exactly is the origin of Lemmings? It’s a story that’s never been told publicly, and it’s definitely not what you think. Join me now on this journey down memory lane…

Segall is one of those guys who was deeply involved with Apple (he came up with the name “iMac”) and I love his stories of the behind the scenes goings on at Apple during his time working with the company.