iPhone 5se and its place in the Apple universe

iMore:

Tim Cook recently said that 60 percent of customers on an iPhone 5s or earlier have not yet upgraded to an iPhone 6 or later. When we polled our readership late last year, a majority of our readers told us they were happy with the current sizes — almost 58%.

Whether Apple does this in the spring or not, it certainly makes sense for the company to serve the end of the market that doesn’t need or want one of the ginormous iPhone 6 variations.