The New York Times:
Let’s get this out of the way first: Despite what you may have heard, the iPhone is not dying. Neither, by extension, is Apple.
It’s true that in an earnings report on Tuesday, after weeks of speculation by Wall Street that iPhone sales would finally hit a peak, Apple confirmed the news: IPhone sales grew at their lowest-ever rate in the last quarter. And the company projected total sales of as much as $53 billion in the current quarter that ends in March, which would be a decline of 8.6 percent from last year and Apple’s first revenue drop in more than a decade.
But if Apple is now hitting a plateau, it’s important to remember that it’s one of the loftiest plateaus in the history of business. The $18.4 billion profit that Apple reported on Tuesday is the most ever earned by any company in a single quarter.
It’s necessary to start with these caveats because people have a tendency to react strongly, almost apoplectically, to any suggestion of weakness on Apple’s part.
Yesterday’s earnings report followed the usual script – Apple announces amazing numbers and everyone says, “Yeah, but what’s next!?” I think Apple Executives and The Board of Directors look past the stock price at a much longer time frame. This allows them to, if not ignore the rending of garments, at least keep it in perspective. Apple is still, and will continue to be for the foreseeable future, a very succesful company.