Apple names Jeff Williams Chief Operating Officer

From the Apple press release:

Apple® today announced that Jeff Williams has been named chief operating officer and Johny Srouji is joining Apple’s executive team as senior vice president for Hardware Technologies. Phil Schiller, senior vice president of Worldwide Marketing, will expand his role to include leadership of the revolutionary App Store® across all Apple platforms. Apple also announced that Tor Myhren will join Apple in the first calendar quarter of 2016 as vice president of Marketing Communications, reporting to CEO Tim Cook.

“We are fortunate to have incredible depth and breadth of talent across Apple’s executive team. As we come to the end of the year, we’re recognizing the contributions already being made by two key executives,” said Tim Cook, Apple’s CEO. “Jeff is hands-down the best operations executive I’ve ever worked with, and Johny’s team delivers world-class silicon designs which enable new innovations in our products year after year.”

Cook continued, “In addition, Phil is taking on new responsibilities for advancing our ecosystem, led by the App Store, which has grown from a single, groundbreaking iOS store into four powerful platforms and an increasingly important part of our business. And I’m incredibly happy to welcome Tor Myhren, who will bring his creative talents to our advertising and marcom functions.”

It’ll be interesting to see what changes Phil Schiller brings to the App Store.



  • Obsidian71

    All Schiller has to do is implement what developers want:

    1. Trails
    2. Paid upgrades
    3. Demographic details on purchases

    Do that and the cheers will arise from all corners of the Earth

    • happy trails?

      im not so sure about #3. do i want devs to know details about my purchase? when i buy in B&M I’m anonymous, why shouldn’t i be here as well?

  • marv08

    I am hopeful, Schiller is somebody I have great confidence in.

    Does anybody know who was in charge of the stores until now?

    • I believe Eddy Cue was. I like Cue and also appreciate his experience, but I think he had too much on his plate to give the App Stores the attention they need. The other part of this news that Tor Myhren is being brought in as a VP in Marketing is important, so Phil really should have time to devote to the App Stores.

  • As I said on Twitter: “Why do people think a SVP of Worldwide Marketing taking over the App Store will make it better? It’ll just make the marketing better.”

    • because Schiller isn’t like a normal marketing guy at a normal company. he’s much more hands on with product. he’s good. and he evidently has the bandwidth to give more attention to this problem space.

    • rj

      I think this is a good move.

      The annecdotal evidence is that Schiller is not simply a “marketing” guy… he is deeply involved in product development.

      The stuff Cue is in charge of is the most crapped up. iCloud has good parts, but some bad ones too. The Mac App Store sucks and iTunes is a horrible flaming trainwreck.