Mashable:

Apple’s first ever battery iPhone case has generated a range of reactions and emotions. Some people simply can’t get over the hump.

I caught up with Apple CEO Tim Cook, who was in town to participate in an Hour of Code event, to take his temperature on the $99 iPhone 6 and 6s case, with the noticeable battery pack hump on its back. We asked Cook if he is excited about the hump.

“You know, I probably wouldn’t call it ‘the hump,’” said Cook, who added he was aware of the comments surrounding the Smart Battery Case.

I find the Sturm und Drang over this case to be fascinating. I have no opinion about the design until I’ve seen it for myself but the amount of electronic ink spilled over this on both sides speaks to many things, not the least of which is Apple is under intense focus no matter what they do.